Fox Web Company. Smarter.

Increase your site's traffic.

1. Keywords

Keywords are what people browsing the Web use to find what they want.

For example, whenever you go to Google or Yahoo! and search for a good Thai restaurant in the Jackson, MS area, chances are, you'd type in "Thai food Jackson Mississippi" or "Thai restaurant Jackson MS". Each of those words you'd type is a keyword.

In order for crawler-based search engines, such as Google and Yahoo!, to display your website among the first ten results, the content on your site needs to be rich in keywords that potential customers would use to search for your website.  It can also be helpful to make keywords within your content bold, used as headings, linked to more relevant content, italicized, etc.

2. Links to your site

Search engines not only look at what's on YOUR website when someone searches for it! They also look for  other sites that have links to your site, and analyze whether or not the link descriptions are relevant to the content on your site. The more links there are to your site, and the more relevant your site's content are to those links, the better your search engine rankings will be!

So... how do you get people to link to your site? Here are a few suggestions...

Networking on the Web:
Surely by now you've become aware of how the advent of social networking has affected the ways and reasons we use the Internet. Sites such as MySpace, Facebook, and LinkedIn connect not only teenagers and college students, but professionals as well.  These social networking sites are all free to join & use, and provide a great platform for marketing your site to a practically limitless audience of potential customers.

Advertise:
If your website features an e-commerce system, or another system by which you are intending to make your website make YOU money directly, then advertising could be a fruitful investment. Lots of websites with big audiences (news, weather, etc.) offer ad affiliate programs. Some websites offer banner or other graphical ads, or text-only ads, or both, priced depending on how much space they'd take up - very similar to how newspaper ads work!

There are free options out there for advertising as well: Google AdSense is a good affiliate program. The way it works is, you'd display some small, non-invasive text ads on your website, and, in return, other websites will display text ads that link to you.

Blogging:
What's a blog, you say? You're reading one right now!

A blog is kind of like an online diary or journal, that's great for personal use, but can also be a great marketing tool. You don't have to be a great writer to have a blog, either! (Hey, I'm writing this, and I'm just a graphic designer.) Just write about what your business is doing, exciting new products or services you may be launching, post pictures, etc. Most blog platforms have spell check if you're not a great speller. And, of course, to increase your site's linkage, post links to your site, and use those keywords we talked about! Example: Fox Web Company  - Smarter web design and web hosting.

Also, having a blog makes it easier to network with other bloggers. For example, the FoxWebCo blog you're reading now uses Typepad (I also recommend Blogger and Wordpress), and the Typepad interface allows us to customize our blog to link to blogs we like, and other folks who like our blog can link to it, etc. All these links out there will add up & have a positive effect to your website's traffic!

3. Frequent updates

Search engines also work by looking for websites which have been updated recently. That's why it's a good idea to keep up-to-date information posted on your site.  Here's some ways FoxWebCo can help you with this:

We'll update your site for you.
For a reasonable hourly rate, we can post any updated text, photos, etc. you send us to your website. For more information about our rates, contact Andy (andy@foxwebco.com or 228-493-6555), and he will work with you to come up with a solution that's best for your website (and your wallet!)

We'll set up your site so it's easy to update yourself.
There are couple of ways we can do this: We can outfit your website with a Content Management System (or CMS), or, if you purchase the program Adobe Contribute and install it on your computer, we'd be happy to train you on how to use it to update your site.

If you choose to try out a CMS, there are practically limitless options out there, and MANY of them are open-source (that means they're free, but donations are encouraged)! Here's some of our favorites, but feel free to dig deeper & find one that works for your site, and we'll help install it.
- Mambo
- Joomla (these first two are very similar, you may notice)
- Drupal
- CMS Made Simple
- Wordpress (technically, Wordpress is a blogging system, but its format is so flexible, that it can be modified as a CMS)

4. Good, clean XHTML/CSS

Good, clean what?

XHTML (Extensible Hypertext Markup Language) is what's called a markup language - a set of codes used to tell a web browser what to display on a website.  It's what FoxWebCo web designers & developers such as myself use to make your website display what your business needs it to.

CSS (Cascading Style Sheets) is used to make your website have the look it does - it's used to define fonts used, font sizes, background colors, borders, widths, heights, etc.

To make a long story short, XHTML & CSS, when properly written & implemented, work together to tell the web browser to display a website that has all its content in the right place, looks good, etc.

If your site was designed by FoxWebCo, you can probably guarantee its XHTML and CSS are compliant. However, if we designed a a site for you several years or so ago, you may want to check with us to make sure it's compliant with Web standards - no, we were never bad web designers! It's just that the standards and the most efficient ways of making websites IS constantly changing, and to make sure your website is keeping up, its design and layout should be updated once every year or two, in my opinion.

XHTML & CSS are constantly evolving to use less and less code. A website designed in 2000 probably has a lot more code in it than one designed in 2007. The more code a search engine has to dig through, the less desirable your rankings will be. Also, this ties in with keeping a site's content up-to-date, as well.

So, in conclusion, if your website isn't showing up where you'd like it in the Google or Yahoo! search results, please use this article as a checklist to see what may need to be done. Also, feel free to contact us for more information on how we can help get your website up there in the Top Ten. :)

 

More Savvy Web Browsing - Are You Up-To-Date?

Are you using the most up-to-date version of your favorite web browser? If not, you could be missing out on some cool new features, or seeing some funny stuff on some of the websites you visit.

A while back, I introduced you to some popular browsers out there that, for many, are a refreshing alternative to the big blue "e" for Windows users. Perhaps you don't have the 5 or 10 minutes to spare to try a new browser out, or you're just not that interested, or you fear change, and hey, that's OK. But you should definitely at least be on the lookout for Internet Explorer updates as they become available.

Why? Because the Web is always changing, improving, and evolving. And most reputable web design firms, like FoxWebCo, will continue to change, improve, and evolve with it.

I'm going to share a dirty secret with you about Internet Explorer, the most popular web browser: it has kind of a bad reputation with Web Design people such as myself, due to some problems adhering to World Wide Web Consortium standards. But they're getting better at it. (Microsoft even promises that Internet Explorer version 8.0 will pass the Acid 2 Test for standards compatibility.)

What is the World Wide Web Consortium (or, W3C for short) and what does it mean to you? To make a long story short, the W3C is organization that seeks, among other things, to make the entire Web accessible, no matter what kind of computer, browser, or whatever you're using. The W3C defines how the codes designers like me use to make Web pages should work, and how browsers should interpret those codes. But Internet Explorer is notorious for not playing by the rules.

Since the release of Internet Explorer version 7.0 in October 2006, things have been a little better. IE 7 even has tabbed browsing, a nifty feature that was previously only found on Firefox and other browsers that many may not have known about. But the problem is, many of you are still using Internet Explorer version 6.0.

Some website designs that look AWESOME in IE 7 and other browsers, in IE 6, will appear distorted. Things that should float beside another element may get pushed up under that element, text and content may "bleed over" into the background, etc. It's kind of a tough job sometimes to make a website look good in the latest browsers, and IE 6, too.

So - in conclusion, I urge you strongly to upgrade! Not just for the sanity of myself and other Web designers, but so YOU can be a savvy Web surfer and use a browser that does a much better job of what it's supposed to do by being smarter about standards, has cool new features, and is also more secure.

If you don't know if you NEED to upgrade or not, in your browser, go to Help and click About Internet Explorer. If the logo doesn't say "Windows Internet Explorer 7", you should upgrade!

Click here to get started upgrading to IE 7!

And after you've finished upgrading to 7, be on the lookout for version 8.0 to be released!  Whenever Internet Explorer asks you to install any browsing or security updates, do it!

DIY Spam & E-mail Management!

Good afternoon and Happy Thursday!

I'm very proud to release a document that I think all our clients will find very helpful. This document explains how to access a top-secret area of your website that allows you to manage your e-mail accounts and streamline how they work to best suit your needs. With this info, you'll be able to..

1. Reset someone's forgotten e-mail password.

2. Access Spam Filter settings & training, so you can take an active role in keeping your inbox clean & junk-free.

3. Set up e-mail autoresponders, have an e-mail address redirect mail to a different address, etc.

Click the link below to download the 4-page PDF:
Download Domain_Email_Administration.pdf
(You'll need Adobe Reader installed to open this file, if you don't already have it.)

NOTE: Before you can follow the instructions in the document, you'll need a Domain Administrator login. If you don't have one, or don't know if you have one or not, e-mail me (amanda@foxwebco.com) and I will set you up with one! (There are no extra charges for this feature.)

I hope y'all enjoy it! As always, e-mail me if there's something you'd like to be able to do that the document doesn't cover, and I'll do my best to help!

Oh, and don't forget - after March 1 (this Saturday), rush charges will apply for updates requested less than 3 business days in advance.  Click here for more information on this new policy. If you have any additional questions, e-mail andy@foxwebco.com.

What kind of vehicle do you use to navigate the Web?

Picture this:

You need a new car. You go the car lot, and all the cars you see are the same make, model, color, transmission type, etc. (Same price, too.)They're all carbon copies of one another.

What if I told you there are several other kinds of cars that are up for grabs offering different colors, standards, stick shifts, leather interior upgrades, GPS systems, even optional fun racing stripes? What if I told you all these cost the same as the carbon copies you saw in that lot? The only difference is, these are hidden in a back room, but guess what? I know the way.

Not all of you, but MOST of you are reading this via Windows, and Internet Explorer.

Maybe you thought Internet Explorer, that big, blue "e" on your Desktop, was just where you have to go if you want to browse the Web. It's OK, I thought that way for many years myself.

But guess what?

In the same way you can go to a car lot and choose either a Toyota Corolla or a Ford Focus, you can choose your web browser! You have OPTIONS when it comes to the vehicle you use to navigate the Internet!

Chances are, you've at least heard someone in the background talking about one or more of these really cool alternative Web browsers.... They're all free for download, just like the big blue "e" that likely came with your computer... :)

Firefox
http://www.mozilla.com/en-US/firefox/
This is my personal favorite. It's much better than IE (that's short for Internet Explorer) at blocking annoying pop-ups, and at rendering the websites we Fox folks work so hard on according to World Wide Web Consortium standards. There's also a whole community of developers creating Add-Ons for Firefox that can make your time spent on the Web more productive and fun! Firefox also had tabbed browsing before IE ever thought about it. (Only version 7.0 of IE has tabbed browsing.)

Safari
http://www.apple.com/safari/
Chances are, you or someone you know may already be using a Mac. If you're a Mac user, you already know about Safari - Safari's blue compass is the "big blue e" of the Apple world. Mac computers come with Safari pre-installed, the way Windows computers come with Internet Explorer. But did you know that you can use Safari on Windows, too? You sure can, go try it out! Windows users, in Safari, you may notice that the text you read is a lot easier on the eyes. That's because Safari has a little trick called "anti-aliasing" up its sleeve, that smooths out the rough edges of text at a sub-pixel level. This is one of my favorite things about Safari.

Opera
http://www.opera.com/
Opera is what I'd like to call the cult classic of the Web-browsing world. You're much more likely to have heard of Firefox and Safari than Opera, but I assure you, it's one of the Web's best-kept secrets! Opera has cool tabbed browsing like Safari, Firefox, and IE 7, but it has one feature I like none of the others have: Speed-Dial. Speed-Dial lets you customize your home page to show thumbnails of lots of your favorite websites right on one page! Then you can click the thumbnails to actually open the site and have a closer look.

And those are just the top 3 web browsers used, besides Internet Explorer! There are many more where those came from. If you know of a cool web browser I didn't mention here, please tell me all about it in the comments!

So, now that you are a smarter, savvy-er Web user and know that you can pick your own car, which are you going to drive? Or which are you driving now?

It's that time of year!

Well, 2007 is wrapping up. At Fox Web Co, we are going out with a bang. Our data center will be working tonight while you are out enjoying the new year, to upgrade our servers to be bigger, faster, and well... smarter.
If you experience a short outage, don't be alarmed, it's just an upgrade and your site will be back. If you are planning on working after midnight on New Years eve, we recommend that you don't! Go have some fun, we'll take care of the servers.

Merry Christmas, and Happy New Year from the Fox Team!
Andy (for Amanda, Marianna & Trisha)

P.S. If you can't get something figured out, feel free to email bigriversystems@gmail.com -- we don't always use this address, but for the next 48 hours we'll be checking it along with our regular accounts to ensure delivery of all mail!

Game Time

It's a busy time of year. Not just college football, but shopping, spending, traveling and more. Many of our retail clients are busy getting updates and last minute products added on their web site to get ready for Christmas. It's a busy time heading up to Christmas. We've got several new products from a local Day Care, to a national radio show that we'll be updating soon. We just launched the coolest new site in Hattiesburg, Mississippi, Lovie's Tea Bar and Gifts the site isn't built out completely, but we have to remember that there is no such thing as a finished web site. It begins when you "finish" the initial project, the ongoing work and updating is a lifelong process. Updates to web sites keep it fresh for customers, and fresh means repeat visitors.

I'm going to work on making more short posts, and highlight some of the projects that we are working on and the ways that we've helped people achieve success on their projects.  We were happy to be involved with two political web sites this year, and both of our clients won. Congratulations Giles Ward, and David Baria.

Here, There and Everywhere

Well, we have had a busy summer. From Ripley to Biloxi to Natchitoches, LA , Fox Web Company and Andy have been traveling around the South. It's all part of being "smarter", and it's been fun too. Being part of a project to re-brand a Mississippi Icon with our partners at HALO Business Advisors and Propeller Jackson has been a blast. The Taste Of Gourmet and Evelyn's Blog are really exciting projects and we are looking forward to seeing their catalog go to press today. I'll have a PDF for you to check out, I think you'll agree that it has been an incredible success, and that the finished product will make you hungry just like it does me.  We've also had the great joy of having Trisha Switzer join the "Smarter Team" and we think you'll like her as much as we do. The happy voice on the other end of the phone is from Clinton, MS where she resides, with her husband Brad, and her pride and joy, Hayden, who is 8. 

Our new alliance with HALO Business, has allowed me to work with companies in the thinking process behind the web site and marketing they do. This is something that I've been doing for years, but not actually making a profession of it. It ties directly in to our philosophy at Fox, where part of being smarter, is not spending every penny you can on marketing. Lean thinking, and measured results are all part of the constant strategy to revise and revisit strategy. In the web world of 2007, things change on a continuing basis. Yesterday I met with a client who has a web site that is only a year old, we had to recommend changes to some of the elements of the site -- the site that we did for them. The great thing about the web, is that the more you change the better it gets, it's a living breathing document -- called a web site -- not a printed brochure that is finished. Folks, we may be done with the initial design of your web site, but trust me, it's never "finished."

So, all of that to say, stick around, come back again, we'll probably update this thing every Friday at least, and show you more of what we are working on and offering some tips and tricks to get the most out of your web marketing.