Fox Web Company. Smarter.

Polishing a HALO...

Hi, everyone. Here's another update from Foxland!

We're very excited about the recent launch of the re-design of halobusiness.com, the business advising company of our very own Strategic Planning Assistant and Marketing Diva, Marianna Hayes.

HALO Business Advisors (aka Team HALO), famous for revamping small businesses and communities to help them thrive, recently underwent a drastic marketing and branding facelift of its very own. After community branding expert extraordinaire Ben Muldrow  presented an awesome new logo, I was honored to have the opportunity to revamp the website to match!

Old Logo:

New Logo:

Old Site:

New Site:

Click here to visit the new live site at halobusiness.com

We had a lot of fun re-working the site design and layout to match not only the new logo, but lots of other changes HALO has undergone as well. (I'm sure you Fox Web clients recognize one of those smiling faces on the new site.)

Design-wise, one of my challenges in this site was working with a logo that had a very warm color scheme - reds, golds, yellows, maroons. To add a little more interest to the color scheme, I brought in a dusty teal blue to the mix to cool off all those warm colors a bit. I also used that color to emphasize the "halo" shape in the circular abstract shapes moving across the warm golden background.

Also, since blogging and e-mail marketing are such a big part of how HALO presents itself, I made the links to the HALO blog and to sign up for its e-mail newsletter much more emphasized.

We think the re-design has been a huge success, and adds a little more "fun" to Team HALO's look than the old logo & website did, since they were mostly brown, and almost too corporate and official-looking.

In other words, it's OK for a very successful, serious business to at least look like they can have a good time, too. :)

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So... has it been a while since your website had a face-lift? Is it looking a little dusty or dated, perhaps?

If so, send an e-mail to support@foxwebco.com and we'll be glad to give your site a makeover! Never underestimate what giving your business a fresh new look can do to attract more customers or clients. That's what our specialty is!

If you think you're ready for a website or branding overhaul, but you're not sure you can afford it, please e-mail us anyway - we also specialize in finding creative ways to work within even the most limited of budgets.

Can't wait to hear from you!

- Amanda
Fox Web Designer

A New Look for an Old Store

FoxWebCo is very proud to announce the launch of oldhardwarestore.com - the online home of Kaffie-Frederick General Mercantile. Kaffie-Frederick is the oldest store in the state of Louisiana, located in historic downtown Natchitoches, and we're very excited about the new branding & website we've come up with for them!

This site really shows not just our creativity, Photoshop prowess, and our top-notch XHTML/CSS compliance, but also how resilient we are and quick to respond to a challenge!

Only days before the launch of this site, our creative team and the client had a Category-5 brainstorm to make oldhardwarestore.com even better at meeting the needs of Kaffie-Frederick.

Here's the original first draft of the home page:

Looks good, but doesn't say much about this store other than, "Well, they must sell children's items, kitchen goods, hardware, tools, and home & garden accessories. And apparently, they have been around a while!"

So we decided to kick it up a notch, by...

• Bringing some News & Upcoming Event information to the home page
• Showing off their upcoming appearance on the Fine Living TV Network, and bragging about what's been said about them.
• Adding a button that'll quickly enable interested viewers to sign up to receive e-mail updates from the store.
• Using attention-grabbing badge shapes to direct the eye to important places on the page.
• On the subordinate pages, in the place of the News & Events on the left side, we put testimonials from adoring customers!
• We cleaned up the edges of the photos. We originally thought that the distressed-effect on the above photos would add interest in tie in the theme of the "oldest store in Louisiana", but in the end, we decided just having a plain white border around the photos provided much more visual impact.
• We added a keyword-rich paragraph of introductory text on the home page. This will help search engines bring it to the top of the listings, and get the site more visitors!

Here's the final home page layout:

To see oldhardwarestore.com in live action, click here!