Polishing a HALO...
Hi, everyone. Here's another update from Foxland!
We're very excited about the recent launch of the re-design of halobusiness.com, the business advising company of our very own Strategic Planning Assistant and Marketing Diva, Marianna Hayes.
HALO Business Advisors (aka Team HALO), famous for revamping small businesses and communities to help them thrive, recently underwent a drastic marketing and branding facelift of its very own. After community branding expert extraordinaire Ben Muldrow presented an awesome new logo, I was honored to have the opportunity to revamp the website to match!
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Old Logo: |
New Logo: |
Old Site:
New Site:
Click here to visit the new live site at halobusiness.com
We had a lot of fun re-working the site design and layout to match not only the new logo, but lots of other changes HALO has undergone as well. (I'm sure you Fox Web clients recognize one of those smiling faces on the new site.)
Design-wise, one of my challenges in this site was working with a logo that had a very warm color scheme - reds, golds, yellows, maroons. To add a little more interest to the color scheme, I brought in a dusty teal blue to the mix to cool off all those warm colors a bit. I also used that color to emphasize the "halo" shape in the circular abstract shapes moving across the warm golden background.
Also, since blogging and e-mail marketing are such a big part of how HALO presents itself, I made the links to the HALO blog and to sign up for its e-mail newsletter much more emphasized.
We think the re-design has been a huge success, and adds a little more "fun" to Team HALO's look than the old logo & website did, since they were mostly brown, and almost too corporate and official-looking.
In other words, it's OK for a very successful, serious business to at least look like they can have a good time, too. :)
So... has it been a while since your website had a face-lift? Is it looking a little dusty or dated, perhaps?
If so, send an e-mail to support@foxwebco.com and we'll be glad to give your site a makeover! Never underestimate what giving your business a fresh new look can do to attract more customers or clients. That's what our specialty is!
If you think you're ready for a website or branding overhaul, but you're not sure you can afford it, please e-mail us anyway - we also specialize in finding creative ways to work within even the most limited of budgets.
Can't wait to hear from you!
- Amanda
Fox Web Designer
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