A New Look for an Old Store
FoxWebCo is very proud to announce the launch of oldhardwarestore.com - the online home of Kaffie-Frederick General Mercantile. Kaffie-Frederick is the oldest store in the state of Louisiana, located in historic downtown Natchitoches, and we're very excited about the new branding & website we've come up with for them!
This site really shows not just our creativity, Photoshop prowess, and our top-notch XHTML/CSS compliance, but also how resilient we are and quick to respond to a challenge!
Only days before the launch of this site, our creative team and the client had a Category-5 brainstorm to make oldhardwarestore.com even better at meeting the needs of Kaffie-Frederick.
Here's the original first draft of the home page:
Looks good, but doesn't say much about this store other than, "Well, they must sell children's items, kitchen goods, hardware, tools, and home & garden accessories. And apparently, they have been around a while!"
So we decided to kick it up a notch, by...
- Bringing some News & Upcoming Event information to the home page
- Showing off their upcoming appearance on the Fine Living TV Network, and bragging about what's been said about them.
- Adding a button that'll quickly enable interested viewers to sign up to receive e-mail updates from the store.
- Using attention-grabbing badge shapes to direct the eye to important places on the page.
- On the subordinate pages, in the place of the News & Events on the left side, we put testimonials from adoring customers!
- We cleaned up the edges of the photos. We originally thought that the distressed-effect on the above photos would add interest in tie in the theme of the "oldest store in Louisiana", but in the end, we decided just having a plain white border around the photos provided much more visual impact.
- We added a keyword-rich paragraph of introductory text on the home page. This will help search engines bring it to the top of the listings, and get the site more visitors!
Here's the final home page layout:
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